A cross-platform, multimodal storytelling system that helps customers create, personalize, and revisit emotionally rich stories by blending real-time generative narratives with music, visuals, and interactive elements across Echo, mobile, and web.
Launch Year
2025
Platform
Mobile, web, multimodal
Role
Senior Product Designer
Outcome
Storytelling for Alexa expanded the role of Alexa from an information assistant to an imaginative companion. By introducing interactive, AI-generated narrative experiences, we created new moments of delight for families while maintaining strong safety and content guardrails. The feature increased engagement within kids and family use cases and demonstrated how conversational AI could sustain longer-form, emotionally resonant interactions. Beyond the experience itself, the work helped define scalable patterns for dynamic narrative generation, voice pacing, and multimodal reinforcement across Echo devices.
My Role
I led UX concept development and experience strategy, partnering with product and engineering to define how generative storytelling could live natively within the Alexa ecosystem.
My focus was shaping the end-to-end experience model, including how stories are discovered, initiated, personalized, visually expressed, interacted with, saved, and resumed across devices. I translated customer needs, voice-of-customer feedback, and competitive gaps into a cohesive UX vision, while defining interaction patterns that could scale across genres, age groups, and modalities.
Because this was a platform-level effort rather than a single feature, my work emphasized reusable systems that could support everything from short kids’ stories to longer, episodic adult narratives.
My Design Focus
Stories that feel alive
A defining aspect of this work was designing a real-time story generation experience that blends narrative, music, visuals, and interaction into a cohesive system.
Rather than treating stories as text read aloud, the experience was designed to feel like a living storybook. As a story unfolds, on-theme music, adaptive sound design, generative imagery, and expressive text styling reinforce mood and pacing. When a customer makes a choice or changes tone, the visuals, music, and rhythm shift with the narrative. This responsiveness makes the experience feel intentional and immersive.
Grounding imagination in real moments
I explored how generative storytelling could be grounded in personally meaningful inputs instead of existing purely in fantasy. The system can optionally draw from a customer’s interests and recent photo albums, such as a family camping trip or weekend getaway, and reinterpret those moments as beautifully told stories with a creative twist.
For example, camping photos can become an illustrated adventure where familiar people and places appear in a magical or exaggerated setting. This anchors exploration in real memory, transforming everyday moments into stories that feel intimate and worth revisiting.
Making storytelling feel coherent and trustworthy
Customer feedback showed that early generative stories often felt unreliable. Details like names or character traits were lost, revisions contradicted earlier scenes, and tone changes did not always land.
I focused on interaction models that make behavior predictable and understandable. Stories were structured into clear beats such as setup, choice, consequence, and wrap-up, so customers could see how their input influenced what came next. Explicit controls like “make it scarier,” “change the ending,” or “speed things up” were treated as supported actions, helping customers iterate with confidence.
How this work affects my design approach
Designing Storytelling for Alexa deepened my understanding of AI as an emotional medium, not just a functional one. I learned that when designing narrative experiences, pacing, tone, and user agency are just as important as technical capability. This work pushed me to think more intentionally about how systems create continuity and memory across interactions, and how subtle multimodal cues can reinforce immersion without overwhelming the user. It reinforced my belief that the most powerful AI experiences are not the most complex, but the ones that feel personal, coherent, and thoughtfully crafted over time.



